As much as we cringe at Yelpers, we have to admit that the power of peer-reviews has incredible impact. Thus managing your online reputation is extremely important, but it often slips through the cracks of a busy week, and worse yet, it is difficult not to sound defensive or combative.  We will make sure every positive review receives a “thank you” and every negative one gets addressed appropriately and in a calm and sincere way.  Bad reviews are inevitable in our business, but other readers need to know that you are committed to making things right, giving them the faith to give you a try despite any negative experiences others may have had.